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Customer Service The Sandler Way

48 Rules for Strategic Customer Care

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What would a social media revolt, based on a single mishandled customer exchange, cost your company?

Customer Care The Sandler Way, 48 Rules for Strategic Customer Care gives you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System.

Transform your customers' service experience

Customer Service The Sandler Way provides indispensable insights into what distinguishes great companies. Author Anne MacKeigan provides guidelines for making intelligent strategic investments in customer care, so you can create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists. This book is for company executives, sales and service professionals, management consultants, and anyone concerned about improving the customer experience.

The book covers these critical areas of investment:

  • Good hiring practices and proper training on more than just product information.
  • A seamless, customer-friendly process for every aspect of a customer’s journey with your company, including well-thought-out policies to ease every step along the way.
  • An employee-friendly process for developing new business sales opportunities when they arise.
  • Clearly communicated expectations regarding both sales and up-serving, which means looking beyond the customer’s immediate need to the reason behind it.
Author, Anne MacKeigan Pic

[AUTHOR] Anne MacKeigan

Anne MacKeigan is the Customer Care Program Specialist for Sandler, helping Sandler franchisees all over the world build their businesses with the customer care program through marketing, curriculum, prospecting and facilitation.

Customer Service Book

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